Julie Ann Ross

Gaining Social Media Marketing Benefits From Customer Service

Social media marketing is more than just getting out a companies marketing message through platforms like Twitter and Facebook.It also includes brand management and defense utilizing those same tools and even turns that defense into marketing opportunitie... Read >

Search Engine Optimization's Future

Search engine optimization was thrown a curve ball as Google started using a new algorithm called Panda. This caused many SEO professionals work to be negatively affected as some of the techniques they were using were no longer as effective as they had on... Read >

SEO Consulting Improves Lead Generation

SEO consulting can help grow a company's lead generation numbers just by virtue of making the company website found more easily on different search engines. SEO consulting agencies work to optimize a company's website, following the different techniques a... Read >

The Biggest Video SEO Secret of Them All

There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on winning search on Google, the biggest search engine of them all, as ... Read >

Four Tactics to Use Reverse SEO to Mitigate a Corporate Crisis

Reverse SEO can help mitigate a corporate crisis, especially when the crisis is being played out in social media networks and on blogs. Many times, a story grows online instead of in the mainstream media, which can cause major problems with a company's se... Read >

The Ongoing Mobile SEO Debate

The mobile SEO world is deeply divided. They are deeply divided in a way that only the true geeks can deeply divide. Entire church denominations have splintered over much, much less. What is rocking the mobile SEO world is the question of dedicated mob... Read >

Social Media SEO Takes On New Meaning With New Google Algorithm

Social media SEO has increased in importance, thanks to some changes in Google's algorithms, most recently the Google Panda update. What Google Panda has done is made social media connections a bigger part of their SEO algorithm — in other words, the more... Read >

Four Ways SEO Consulting Helps With Online Brand Management

Using SEO consulting to manage an online brand can mean the difference between success and failure for some companies. Whether and where a company is found online can often mean the loss or gains of thousands, if not millions of dollars, for the c... Read >

Reverse SEO Through Good Customer Service

Reverse SEO was all about getting negative information pushed down off of Google, keeping it out of the top search engine ranks, to make sure people did not associate a brand with being an awful place to do business. Reverse SEO was necessary for companie... Read >

Determining Brand Strategy in Online Reputation Management

Online reputation management begins with proactive public relations strategy. Measurement of online brand acceptance and social media activity associated to a brand is a crucial component in determining success and value of campaign efforts. How can... Read >

Customer Acquisition Means Bringing Your Brand to Consumers' Technology

Customer acquisition begins with not only the knowledge of where your customers live (both physically and from an online perspective), but also with awareness for how prospects and existing customers find and share information. All this, combined wit... Read >

Digital Media Promotions Reach Gen Y to Baby Boomers

Most digital media promotions efforts are aimed at Generation Y. Gen Y outnumbers the Baby Boomers right now, 81 million to 78 million, but that does not mean you should ignore the Baby Boomers market. In fact, Baby Boomers are not the technology Luddites... Read >

Video SEO is an Important Way to Boost Search Engine Rankings

Video SEO (also known as video search engine optimization) is an important way to boost rankings for companies trying to rank higher on search engines like Google, Yahoo, and Bing. In fact, video SEO is becoming more important as more and more Internet... Read >

Video SEO Adds Power To Traditional Search Engine Optimization

Video SEO, when it is done properly, is 53 times more likely to generate a first page Google ranking than just relying on traditional search engine optimization techniques, said a 2009 study by Forrester Research. That is because video SEO takes advantage... Read >

Professional Tools For Measuring Online Reputation Management in Social Media

Online reputation management enables marketers to measure brand recognition, associated value, and generally how well a company is positioned within the online marketplace. What people are saying, and who they are telling, are important things to know... Read >